5 Twitter Lessons from Trump

The 2016 Presidential Election has certainly already been one for the history books. We’ve had a multitude of firsts, including what can be best described as our first Presidential Twitter meltdown. Sometimes in life, it’s not our mentor or hero who teaches us the most. We’ve all learned ‘what not to do’ from a horrible boss, an absent parent or in this case, Donald Trump. So here are the five Twitter Lessons I’ve learned from Donald Trump.

1) Don’t Tweet at 3 AM

More importantly, carefully consider when you do post. In the case of Donald, tweeting at 3:00 AM in an attempting to inform his audience was perceived as crazy, foolish, and impulsive. As America sleeps, Donald Trump seethes on Twitter.

Instead of doing like Donald, consider when your audience is engaging. Use tools like Buffer to optimize posting times for when your posts are most likely success. If you choose to automate to hit key times, be sure you are available to engage when replies come in.

2) Don’t Be Stingy with Likes & Replies

For being such a prolific Tweeter (and presumably being the ‘best’ at everything), Donald rarely likes Tweets. Just 39 likes against 33,400 Tweets. Replies are just as rare. This is a one way street of communication. Instead, engage as often as you share. Reply to your followers, participate in Twitter Chats, and be liberal with likes.

3) Don’t Make Twitter Enemies

Donald has long standing feuds, one could argue that’s Donald Trump’s brand. But taking to Twitter is rarely smart. There is rarely a reason to air dirty laundry in public. Letting this play out publicly allows the world to pick a side. And in the case of Miss Universe 1996, it’s coming back to hurt him.

When in doubt, rely on advice from Walt Disney, “If you can’t say something nice, don’t say nothing at all“.

4) Grammar and Capitalization Matter

Language evolves. Long form points of view previously shared in print magazines and newspaper have been reduced to 140 characters or less. The English language is tough. It’s full of arbitrary rules: dangling modifiers, splitting infinitives, and I before E except after C. We’ve done all this in the name of speed and efficiency. So while everyone has a voice and an audience, our voices are not equal. Society still has reverence for the written word. Those who weave a tall tale or paint a visual with a well written narrative are admired. Those who butcher the language are left dealing with miscommunications and a diminishing audience. Maintaining at least 3rd Grade level grammar and capitalization comes easy for most Tweeters.

But not Donald. He seems to only capitalize “I” (although I’m not sure if that’s due to autocorrect or pure egotism). Good grammar equates to credibility. Especially on Twitter, where a single tweet has limited time and limited characters to communicate a message.

5) Twitter is Forever

Technically, most of the Internet is being permanently documented. For as easy as Twitter makes it easy to share a point of view, it’s equally as easy to recall it. What you say here matters. People will remember long after you’ve forgotten yourself. So take care to only post what you believe. Yes, I actually need to “reevaluate the amount of money I’m spending on cheese“. If someone was to ask me about this, it would not be met a response like Donald’s debate “false”. So before you publish, know that the world is reading and the internet is recording.

 Oct 3, 2016  |