Mediocre at Allot of Things
Mike Kane and CellPig.com cracked the Second 500 Guide by pushing hundreds of “can’t live without” cell phone accessories; to the tune of $300,000 in sales last year. Their path to continual growth? By 2012, they plan to abandon every non-Apple-compatabile product they currently carry and commit 100% to the iPod, iPhone, iPad market.
“We’ve always focused a little on everything and we’ve found that it’s not working, especially SEO-wise,” Kane says.
With “iPhone” related keywords currently running at more than a 2.2X premium over “Android” keywords, is this brilliant consolidation of marketing efforts or a classic case of “all eggs in one basket”?