International Builder Show 2017

Title: A Builder’s Guide to Killer Content
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Today’s “Killer Content” is so much more: testimonials, events, incentives, brand stories, videos, photography, virtual tours and blogs. Most important, it should focus on the needs of potential customers first and foremost. In this session, we identify the most valuable and relevant content, and learn how to use it to aid discovery from multiple marketing channels.

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BuildersShow.com


Title: Extreme Makeover Live: Social Media
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Real builders. Real marketing. Live solutions. During this session, I join Dennis O’Neil and Paul Fireman to critique a few volunteer audience members social media practice. Be prepared to dig deep and get your hands dirty while exploring social media and witness an Extreme Makeover in action.

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BuildersShow.com

International Builder Show 2016

Title: Extreme Makeover Live: Internet Marketing Edition
Where: NAHB International Builder Show in Las Vegas, NV
When: January 20, 2016

During this advanced, 90-minute session, I join Dennis O’Neil and Paul Fireman to critique and tweak audience members’ digital marketing efforts, live and completely unscripted. All topics are fair game – from branding and messaging to paid search, social media and CRMs.

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BuildersShow.com
ONeilInteractive.com
ExtremeMakeoverIBS.com

International Builder Show 2015

Title: The Internet Elite: Best Practices in Online Sales & Marketing
Where: NAHB International Builder Show in Las Vegas, NV
When: January 20, 2015

In this session, I joined Steve Shoemaker from Ideal Homes, Mary Becker from Schumacher Homes, and Mike Lyon to reveal best practices in online lead generation and conversion. We delivered innovative ideas to help create a surge of online leads, dramatically increase appointments and generate more sales.

“The group that did it so nice, they were asked to do it TWICE.”

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buildersshow.com
doyouconvert.com

 Jan 20, 2015  |  

SMX East 2012

Title: The New “Killer” Content
Where: SMX East in New York City
When: October 4th, 2012

In this session, I explained how MCLA.us found success in discovering what our audience was looking for. MCLA.us built out new content sections that our audience was going elsewhere for: player comparisons, pregame match ups, etc. “If you give them what they want, they don’t have to go someplace else.”

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outspokenmedia.com
semclubhouse.com
iacquire.com

 Oct 4, 2012  |  
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