Internet Summit 17

Title: Generating Sales Leads with Social Quizzes
Where: Internet Summit in Raleigh, NC
When: November 16, 2017

How can you leverage the virality and popularity of Buzzfeed-esque quizzes to generate new home shopping leads? This session will walk thru the conception, creation, and measurement of a Social Media quiz. The result is a punchy, lighthearted quiz that avoided overt branding and generated thousands of sales leads at a fraction of the target cost.

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InternetSummit.com


 Nov 16, 2017  |  

Opt4Success2017

Title: Industry Expert Perspective: Create Amazing Design Centers Experiences by Combining Dynamic Human Interaction and Cutting-Edge Technology
Where: Opt4Success2017 in Scottsdale, AZ
When: November 8, 2017

Along with Paul Cardis of Avid Ratings, we explored the cutting-edge technology impacting Design Centers and New Home Sales from the perspective of providing a total customer experience. While technology will never replace the interpersonal connection that comes from human interaction, it can and should be an important part of your design studio strategy. Will and Paul will share and demo some of the latest technology solutions and social media platforms (facebook etc.) and discuss how they can drive brand awareness, and maximize design studio sales.

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Opt4Success.net


 Nov 8, 2017  |  

International Builder Show 2017

Title: A Builder’s Guide to Killer Content
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Today’s “Killer Content” is so much more: testimonials, events, incentives, brand stories, videos, photography, virtual tours and blogs. Most important, it should focus on the needs of potential customers first and foremost. In this session, we identify the most valuable and relevant content, and learn how to use it to aid discovery from multiple marketing channels.

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BuildersShow.com


Title: Extreme Makeover Live: Social Media
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Real builders. Real marketing. Live solutions. During this session, I join Dennis O’Neil and Paul Fireman to critique a few volunteer audience members social media practice. Be prepared to dig deep and get your hands dirty while exploring social media and witness an Extreme Makeover in action.

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BuildersShow.com

International Builder Show 2016

Title: Extreme Makeover Live: Internet Marketing Edition
Where: NAHB International Builder Show in Las Vegas, NV
When: January 20, 2016

During this advanced, 90-minute session, I join Dennis O’Neil and Paul Fireman to critique and tweak audience members’ digital marketing efforts, live and completely unscripted. All topics are fair game – from branding and messaging to paid search, social media and CRMs.

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BuildersShow.com
ONeilInteractive.com
ExtremeMakeoverIBS.com

International Builder Show 2015

Title: The Internet Elite: Best Practices in Online Sales & Marketing
Where: NAHB International Builder Show in Las Vegas, NV
When: January 20, 2015

In this session, I joined Steve Shoemaker from Ideal Homes, Mary Becker from Schumacher Homes, and Mike Lyon to reveal best practices in online lead generation and conversion. We delivered innovative ideas to help create a surge of online leads, dramatically increase appointments and generate more sales.

“The group that did it so nice, they were asked to do it TWICE.”

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buildersshow.com
doyouconvert.com

 Jan 20, 2015  |