International Builder Show 2017

Title: A Builder’s Guide to Killer Content
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Today’s “Killer Content” is so much more: testimonials, events, incentives, brand stories, videos, photography, virtual tours and blogs. Most important, it should focus on the needs of potential customers first and foremost. In this session, we identify the most valuable and relevant content, and learn how to use it to aid discovery from multiple marketing channels.

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BuildersShow.com


Title: Extreme Makeover Live: Social Media
Where: NAHB International Builder Show in Orlando, FL
When: January 10, 2017

Real builders. Real marketing. Live solutions. During this session, I join Dennis O’Neil and Paul Fireman to critique a few volunteer audience members social media practice. Be prepared to dig deep and get your hands dirty while exploring social media and witness an Extreme Makeover in action.

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BuildersShow.com