Before bidding adieu to Medium, Jon Bell made a great point on design goals. Striving for “of course it works like that” is far more prestigious and admirable than “wow”.
Great design does what it is supposed to with minimal fuss, and without drawing attention to how clever it is. That’s “of course” design. It’s wickedly difficult to pull off, it doesn’t garner headlines outside the design world, but it’s all your customer really wants.
via What I Learned Building… on Medium