SEO Beats PPC & Social Media For Generating Leads
via SearchEngineLand
Mediocre at Allot of Things
Mike Kane and CellPig.com cracked the Second 500 Guide by pushing hundreds of “can’t live without” cell phone accessories; to the tune of $300,000 in sales last year. Their path to continual growth? By 2012, they plan to abandon every non-Apple-compatabile product they currently carry and commit 100% to the iPod, iPhone, iPad market.
“We’ve always focused a little on everything and we’ve found that it’s not working, especially SEO-wise,” Kane says.
With “iPhone” related keywords currently running at more than a 2.2X premium over “Android” keywords, is this brilliant consolidation of marketing efforts or a classic case of “all eggs in one basket”?
via InternetRetailer