5 Things Live Tweeting About Ironing Taught Me About Twitter

On Sunday evening, I tried my hand at Live Tweeting. I wasn’t attending a swanky movie premiere or black tie event. I was ironing my dress shirts for the week ahead. Domesticated, boring, and relatively uninspired. But what better way to explore the ins and outs of a platform than to jump right in. So 56 minutes of tweets, photos and videos followed.

If your brand is considering Live Tweeting from an upcoming event, I’ve got some advice for you. These are the five things I learned about Live Tweeting.

1) Audience Matters

While I spend an hour every Sunday night ironing, this topic isn’t exactly “on brand” for me. On a regular basis, my Twitter followers engage with tweets related to Real Estate, breakfast, Jeopardy and Internet Marketing. Not household chores. The segment of my audience that was interested in clothes ironing was low. More so, ironing fanatics haven’t exactly taken to Twitter in droves. Even major brands like Rowenta, Singer and Sunbeam are not generating vast amounts of ironing related content.

Ultimately, engagements will depend on a captive audience’s interest in the topic. Choose your events carefully and invest in Live Tweeting when it makes the most sense for your audience.

2) Media is Everywhere

Finding content assets for Live Tweeting can be intimidating. Heck, maintaining a regular non-live tweeting schedule can be daunting. But the reality is rich media is all around us. Don’t blame being in the moment as a reason to not create engaging content.


Ahead of time, identify potential mention, hashtag, photo, video and link opportunities. Capturing this content does not need to coincide with publishing. Consider a pre-production run where you gather B-Roll assets that can be used throughout your event. Avoid a stream of plain text tweets during your event (so boring!). Leverage true live media tools (Periscope, Snapchat, etc) to drive the point home. Remember, you are painting a picture of what it’s like to be there in person. Being live is hard, but it’s no excuse for shortcuts.

3) “Doing it Live” is Hard

Balancing the momentum of a live tweet stream and the actual event itself is difficult. One of the two will inevitably suffer. A few wrinkled sleeves might have slipped thru during my #LiveIron tweets, I am OK with that. But allowing social media to preclude a brand from servicing customers or from running an event just isn’t acceptable.


Be reasonable with the demands of these online and offline tasks. Clearly assign duties ahead of time. Take a few extra steps to alleviate juggling by automating some posts during the event. Only you will know a few of those live tweets weren’t really live.

4) Copy Editing Takes Time

It’s easy to overlook the need for proofreading while live. Especially if the Live Tweeting is taking place on-location. Traditionally, working from a mobile device isn’t collaboration friendly. So draft your tweets in email, a shared document or collaboration tool. Get at least one additional set of eyes before publishing. Those pesky iPhone auto corrects or misspelled hashtags might be OK on your personal account, they just aren’t as forgivable coming from a brand.

5) Use Moments to Summarize

Announcing the start and end of your Live Tweet stream is a general best practice. It helps define expectations and holds your brand accountable during the event. However, you should also try to benefit from your live event in the days following. Twitter’s new Moment feature are curated collections of similar tweets. Bringing your content together as a Moment allows your audience to relive the event; and serves as an easy way to re-share.

 Dec 5, 2016  |  

Top 15 Real Estate Emojis

Emojis are everywhere. In November, Oxford Dictionary declared an emoji their “Word of the Year”. In June, Twitter introduced the ability for advertisers to target Emojis. And today (📅 July 17th) is officially “🌏 World Emoji Day“.

The stats on Emoji usage are staggering. Twitter has reported more than 110 billion emojis have been tweeted since 2010. Recently, Appboy analyzed 9,359 marketing campaigns and found Emojis are used in 777% more marketing campaigns this year compared 2015. And usage in email marketing has increased 7,100% compared to 2015.

While retail, gaming and food & beverage industries have seen the largest growth in emoji usage, fellow Real Estate marketers can play along too. Since some Emojis are still misunderstood, what are the best Emojis for Real Estate Marketing? Here are the Top 15 Real Estate themed Emojis to incorporate into your upcoming marketing efforts.

Rank Emoji Headline
192 💸 Low Monthly Payments Available
302 📝 Sign on the Dotted Line
343 🏡 Gorgeous Home on a Wooded Lot
333 🔑 Here’s the Key to Your New Home
342 📞 Call Me Today for Fast Answers
371 🏠 Your Dream Home Awaits
397 🚿 Owner’s Suite Boasts a Walk-In Shower
436 ⛳️ Enjoy Views of the Golf Course
503 🔨 Home Repairs from a Contractor You Can Trust
559 🚪 Walk Right into Your New Home
570 🏢 Office Space Available
587 🌆 Enjoy the Sunset from this Penthouse Apartment
625 📦 Get Ready for Moving Day
738 🛁 Historical Home with a Vintage Clawfoot Tub

Thanks to emojitracker.com for rankings.

 Jul 17, 2016  |