Will is currently the VP, Chief Marketing Officer at M/I Homes Inc. (MHO) one of the nation’s leading builders of single-family homes, having delivered over 140,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media and content strategy for 17 divisions in 11 states. Will provides insight and leadership for M/I Homes’ Internet Sales program, and trains the team in best practices for lead creation and management.
Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011.
Will also served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on the company website on multiple occasions.
This amounts to 20+ years experience in high traffic (10MM+ PV) and large scale (100,000+ pages) web sites. With focus on Internet Marketing, Lead Generation, SEO, SEM, PPC, Product Development and Project Management.