Latest

Jul
17
The Best Real Estate Emojis to Use for Marketing

The Best Real Estate Emojis to Use for Marketing

I am fluent in emoji. And as a licensed Agent, REALTOR, or real estate marketer, you should be too, because
4 min read
May
27
Your brand should NOT post today

Your brand should NOT post today

Is your brand planning a Holiday, Memorial Day, Easter, Pearl Harbor, Sept 11th or celebrity death social media post? You
3 min read
Jan
24
Liquid Expectations

Liquid Expectations

During the International Builder Show in Las Vegas last week, I discussed the concept of “Liquid Expectations”, a term originally
2 min read
Oct
15
No Hoverboards in 2015?

No Hoverboards in 2015?

With “Back to the Future” day upon us, a colleague and I were discussing how disappointing 2015 has turned out
2 min read
Nov
26
Being Thankful Really Hits Home

Being Thankful Really Hits Home

It's days like today that we're thankful just to be home. The leaves we rake, the
1 min read
Nov
09
Social networks exist to sell you crap

Social networks exist to sell you crap

Imagine the U.S. Census as conducted by direct marketers – that’s the social graph. Social networks exist to sell
2 min read
Nov
08
Organization of the non-obvious

Organization of the non-obvious

A friend over at Drivehard.net explains why Marcus Aurelius got it right: “Because of its volume—and its occasional
1 min read
Mar
23
Hello world?

Hello world?

Inspired by Ann Handley to “write everyday” after speaking at SMX East, so begins yet another WordPress blog. I noticeably