Is your brand planning a Holiday, Memorial Day, Easter, Pearl Harbor, Sept 11th or celebrity death social media post? You really shouldn’t.

National holidays have become a marketer’s excuse to peddle their wares and promote their brand. If you are planning a post on a day like today, do it for the right reasons. Honor the person or event. Make your post about them, not you. Still on the fence? Here are some reasons to reconsider.